Written By Gracie
If you are into health and a fan of social media then you may have seen the hashtag #MakeBaobabFamous. This hashtag was created by a company called Aduna who are on a mission to create demand for under-utilised natural products from small producers in rural Africa – starting with the nutrient-dense baobab fruit…
Baobab trees grow in 32 countries and are entirely community-owned. 10 million households can provide baobab from the existing crop that grows so abundantly (at the moment it goes mainly to waste). National Geographic estimates that a global demand for baobab could be worth $1bn to rural Africa every year…
However, 95% of people don’t have a clue what baobab is so it’s Aduna’s mission to make it famous so they can help transform millions of peoples lives.
We love Aduna’s mission and company ethos, because not only are they trying to make the world a better place, but they are also providing consumers with incredible products that have endless health benefits…
Aduna Baobab is a 100% organic, natural, nutrient-dense, raw wholefood that is rich in vitamin C, fibre and antioxidants.
- 6x Vitamin C of oranges
- 6x Potassium of bananas
- 2x Calcium of milk
The high level of vitamin C in baobab (a single serving provides 33% of your daily requirement or NRV), contributes to normal;
- Immune function
- Energy release
- Skin health
The human body can’t make its own Vitamin C, so it is essential we get a good supply from the food we eat every day. As baobab is a natural source of vitamin C, it is more bioavailable than manufactured tablets, ensuring a greater uptake.
Baobab is almost 50% fibre – half soluble and half insoluble – and has one of the highest antioxidant capacities of any fruit. Baobab has over twice the antioxidants gram per gram of goji berries and more than blueberries and pomegranates combined.
Aduna Baobab was the first food item to be sold in the beauty halls of prestigious London department stores Liberty and Selfridges, where it is listed as “must-have”, thanks to its exceptional beauty from within properties.
How is Baobab Powder Created:
Baobab is the only fruit in the world that dries naturally on its branch. It goes green and ripens like a normal fruit, but instead of dropping and spoiling, it stays on the branch and bakes in the sun for 6 months until the outside is hard like a coconut and the inside is completely dry.
Unlike many other supplements it does not have to be spray-dried, freeze-dried or transformed in any way. It is 100% pure fruit in its natural form and there are no additives whatsoever.
It’s simply harvested, the seeds are removed and sieved to create a nutrient-dense raw wholefood that helps bring out your natural vibrancy.
Everything about Aduna baobab superfruit powder is amazing and most importantly it tastes great! It’s the first superfood powder to ever win a Great Taste Award and has been one of the UK’s best-selling health and beauty products for over three years. We love the stuff and love the company so that is why we will be including a pot of baobab powder in our next instagram competition giveaway prize; The prize will be a hamper full of goodies from some of our favourite brands that will help kick start your January detox and refresh you after the over-indulgent Christmas break. So… if you are keen to try this incredible powder out and experience the health benefits for yourself then make sure you keep an eye out on our instagram page for the competition @squirrelsisters (which will be going live just before Christmas).
If you want to know even more about Baobab and making it famous then head over to their website http://aduna.com/